4th week, Journal 16-18 2009

On Tuesday 16, Aj. Gob lectured about marketing mix 4Ps strategy again but she focused on product strategy. She chose Apple or Macintosh brand for giving example. Aj. Gob showed her IPOD touch (I wanna have it so much!) and let we think it related to product strategy. Every product must have the unique of itself. That mean the unique is the selling point of product. Aj. Gob wanted us to realize that if we’re a marketing man and we have to sell some product, we must find the unique or the strength point of product to make it different from other brand. So, if we can’t find the positioning of product, we can’t do selling marketing anymore because we won’t know how to promote our product. And from this lecturing, Aj. Gob let me think about what is your positioning? It made me thinking a lot but now I still don’t know it. For my opinion, may be my strong point is a weakness of the other so now I can’t find my positioning yet. Before class finished Aj. Gob gave the homework about job interviewing and she said that she wanna see some thing naturally and don’t prepare it. I like it!
On Thursday 18, my group is the first one to show job interviewing activity. I wasn’t excited much because Aj. Gob wanted to see natural interviewing and the important reason is I wanted to know my ability that I can do it or not. I feel free so much when I did it. I love your direction, comment, and teaching style.