What are the factors to make this brand belong in customer heart?
--Brand Name--
M·A·C use a short name to make customer easy to memory and easy to word of mouth. But sometime, we will be confuse between M·A·C cosmetics and MAC. Macintosh computer; that is not problem for M·A·C cosmetics because M·A·C is not a product in mass market, but M·A·C is the brand that people who are satisfied in M·A·C product tell other to use this one also, as we call “word of mouth”.
--Professional makeup artist emotion-- When we talk about M·A·C, exactly we’ll be feel to professional of makeup. M·A·C doesn’t sell only quality of product but M·A·C also give emotional of expert in makeup. Even though, this is something which is intangible but feeling has influence over reason.
--Leader of trend--
As M·A·C be experienced in fashion industry for a long time, M·A·C try to speak out what be the leader of makeup and colour trend. So, customers believe that if they use M·A·C cosmetics, they’ll be updated and modern person.
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