>>Positioning/Unique selling point

As the founder of M·A·C, Toskan, has a concept to create every shade possible in order to offer a wide variety of shades for each individual. Moreover, M·A·C has philosophy is to create makeup for all ages, all races and all sexes. Therefore, M·A·C has to explore and produce the multicolour for serve diverse needs. As the result, M·A·C is the leader of colour in colour cosmetics absolutely.

Beside, high quality of product, over the last 10 years M·A·C also has 160 shades of lipsticks in 7 different finishes, 150 eye shadows and 60 blushes colour.