>>Target group

Primarily, M·A·C was produced for professional makeup artist in fashion industry; the founder, Toskan and Angelo, they wanted to serve artist’s need. They tried to find colours to match every skin tone and colour. Afterward, M·A·C was popular in models, movie stars and celebrities broadly. However, M·A·C also realize about the individual style of each person; M·A·C would like to apply colour for general women.

From the beginning the brand has targeted the premium segments with its pricing. After Estee Lauder group administrated M·A·C, Estee Lauder still remain the old customer target and expand new target market to university students who are pretty rich, officer, celebrities and women who are about 20-40 years and that love exciting and colour of life.